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Katharina Brunner

Bloggin' since 2007

Lesenswertes: Webdesign+ Journalismus (Die Klassiker)

Fixed Navigation Bars: Pros and Cons: Vor- und Nachteile von fixen Navigationsmenüs im Webdesign

Fixed or “sticky” navigation bars are a prevalent trend in some of the most shockingly beautiful sites across the web. These benignly set bars allow for ease of access to a website’s core functionalities, regardless of where a user may be in the midst of a page’s content. Yet there are more than a few critics of the fixed bar model. The most common complaints include words like: “unnecessary” and “distracting” pitched about in regular intervals.

Newspapers are Dead; Long Live Journalism: Eine großartige Analyse von Ben Thompson, die mich dazu bewog seinen Blog gleich zu abonnieren.

The reason why I find business models so fascinating is because your business model is your destiny; newspapers made their bed with advertisers, and when advertisers left for a better product, the newspaper was doomed. To change destiny, journalists need to fundamentally rethink their business:

  • More and more journalism will be small endeavors, often with only a single writer. The writer will have a narrow focus and be an expert in the field they cover. Distribution will be free (a website), and most marketing will be done through social channels. The main cost will be the writer’s salary.
  • Monetization will come from dedicated readers around the world through a freemium model; primary content will be free, with increased access to further discussions,3 additional writing, data, the author, etc. available for-pay.
  • A small number of dedicated news organizations focused on hard news (including the “Baghdad bureau”) will survive after a difficult transition to a business model primarily focused on subscriptions, with premium advertising4 as a secondary line of revenue. This is the opposite of the traditional model, where advertising is the primary source of revenue, with subscriptions secondary.

Marcel Weiss hat sich dazu noch ein paar Gedanken über die Situation in Deutschland gemacht. Sie sind keine überschwänglichen.

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